Topic started by Fight For The Right (@ proxy.samart.co.th) on Wed Aug 7 00:17:40 .
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Rajni's Baba gets a postcard boost

PTI [ MONDAY, AUGUST 05, 2002 11:11:56 PM ]

COIMBATORE: Rajnikant, the Tamil superstar, will be back after a gap of three years with his latest, much-hyped `Baba.' No wonder, the Indian Postal Department, also wants to piggyride on the star's popularity as he storms the silver-screen on August 15.

When the Union Minister for Communications and Information Technology, Pramod Mahajan announced in Parliament in March this year that Indian Postal Department would launch `Meghdoot Card' with the commercial support of Corporate houses, never would he have thought `Baba' would the first customer.

Sources in the postal department say, `Meghdhoot Card' is nothing but the present post card, priced at 50 paise, but with commercial advertisements on the left side of the card's front portion. ``It's the cheapest mode of communication in the country. With just 50 paise your message travels from Kashmir to Kanyakumari. So we thought the department should make some money by selling half of the front portion to prospective advertisers," say officials.

In fact, the postal department incurs an expenditure of Rs 3 towards printing one card. By pricing the card at 50 paise, it incurs a loss of Rs 2.50. ``But we can't discard it as it will amount to neglecting the poor," they point out.

While the officials term the business from `Baba' as `substantial' grapevine has it that the department has sold about one crore cards to Rajni at Rs 1 per card which means a whopping sum of Rs 1 crore!

The first Meghdoot card carrying the advertisement of `Baba' is expected to be launched at Chennai on August 15 to coincide with the film's release.

Though, the idea of getting `Baba' into the card was mooted by the postal department's Tamil Nadu region, it appears, the entire transaction from negotiation to finalisation was done by the Directorate of Postal Department, New Delhi, directly.

If there is any item in India the price of which has not skyrocketed, from time to time, but whose values still remain pristine, it is only the post card.

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Waugh..itz so nice to hear this news..isntit?!

Responses:

• From: Milton (@ 203.116.61.131) on: Wed Aug 7 03:25:25
  
  Very nice.good Idea.
  
  
• From: Raghu (@ 217.158.120.226) on: Wed Aug 7 05:01:39
  
  Cool, post card with super*, wicked!
  
  btw, r u sure the movie will be released on 15th?
  if so, is that world wide release or just in India ?
  
  
• From: Raghu (@ 217.158.120.226) on: Wed Aug 7 07:22:39
  
  baba, musioc review
  
  http://www.idlebrain.com/audio/areviews/index.html
  
  
• From: BABA (@ ce2.time.net.my) on: Wed Aug 7 23:03:04
  
  The audio release function of Baba in Telugu turned out to be a 'mutual-admiration' platform for superstars Chiranjeevi and Rajinikanth. After releasing the audio cassette Rajini complemented Chiranjeevi on his performance in Indra and described him as the second superstar in India after Amitabh Bachchan. Rajini revealed that Baba is a commercial film with a 'spiritual' touch and hinted that it could be his last film if it turns out to be a smash hit. Chiranjeevi was not short of compliments for Rajini either. Recalling his association with Rajini in the Film Institute in Chennai, Chiru said that Rajini 'inspired' him at every step of his career. During the making of Apoorva Ragangal in Telugu Chiru took lot of time to satisfy director K.Balachander. He decided to bid goodbye to acting but gained confidence when he came to know that Rajini also took a few hours to do the same scene. He had been to Swizterland and met Rajini on the sets of Baba. When Rajini told him that specific punch lines should be written to suit a star's image Chiranjeevi came back and insisted on having such dialogues for Indra and it paid off. "Rajini is the one and only superstar in the South and not me because is word has even changed governments" reasons Chiru. It is learnt that Rajni wanted Rs 10 crores for the Telugu version and with buyers showing reluctance he has decided to release the film himself on August 15th
  
  
• From: Raghu (@ 217.158.120.226) on: Thu Aug 8 06:14:27
  
  Baba;
  
  thanks 4 the info.
  
  vatta
  
  varan.... Raghuvaran
  
  
• From: Ashok (@ 210.187.170.154) on: Thu Aug 15 09:34:13
  
  Hi Guys,
  Click the address below to read BABA Movie Review only at your NEW MEDIA ONLINE
  
  http://www.New-Media.8m.com
  
  

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